This item data driven marketing the 15 metrics everyone in marketing should know by mark jeffery hardcover 2505 in stock ships from and sold by amazoncom. Data driven marketing the 15 metrics everyone in marketing should know edition 1 available in hardcover the 15 metrics everyone in marketing should know edition 1 why 80 percent of companiesdont make data driven marketing decisions and those who doare the leaders 3. Very interesting details about how technology driven marketing has become today the 15 metrics that mark have shared are pretty interesting form the basis of data driven marketing any marketing organization would need to have the set up to track measure these metrics. User review flag as inappropriate many marketing insiders are not fans of quantitative business analysis they prefer the creative side of the business but in todays cost cutting profit focused environment marketers should understand the data metrics that define their results this important book explains these utilitarian beneficial metrics. Data driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness trail and loyalty to new product launch and internet marketing
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