In stop selling and start leading authors calvert kouzes and posner combine the five practices of exemplary leadership with recent buyer research to show you exactly how to make extraordinary sales happen. In stop selling start leading youll discover that the very same behaviors that make leaders more effective also work to make sellers more effective too this critical shift in the selling mindset and in the sales role itself is the key to boosting your overall sales effectiveness. Learning is essential for leading excerpted with permission of the publisher wiley from stop selling and start leading how to make extraordinary sales happen by james m kouzes barry z posner and deb calvert. Thats the big theme of stop selling and start leading how to make extraordinary sales happen its a relevant read and one showing that leadership is a matter of self development of refining life on purpose. Make extraordinary sales happen in the age of the customer sales effectiveness depends mightily on the buyer experience despite nearly universal agreement on the need for creating value in every step of the buyers journey sellers continue to struggle with how to create that value and connect meaningfully with buyers
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