The copywriters handbook a step by step guide to writing copy that sells by robert w bly robert blys copywriting handbook helps you turn bland copy into persuasive and meaningful content he also offers advice on web marketing e mail marketing and multimedia presentations. According to nicki krawczyk a copywriting coach a new trained copywriter could make anywhere in the 25 to 35 per hour range so youre looking at beginning salaries between roughly 52000 and 62000 copywriters with more experience and that can generate higher conversion rates and proven results can earn much much more. 1 exploit your products benefits the first step of the copywriting outline is the foundation for your advertising campaigns a benefit is the value of your product to a customer. And this is precisely why you must learn the art of copywriting it will not only save you money but it will also ensure that you have a master copywriter working on every project you initiate in this ebook i hope to help you develop a robust powerful set of copywriting strategies
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