Strategic marketing problems cases and comments 13th edition 13th edition by roger a kerin author visit amazons roger a kerin page find all the books read about the author and more see search results for this author are you an author learn about author central roger a kerin . Strategic marketing problems 13th edition roger kerin robert peterson university of texas at austin strategic marketing problems cases and comments balances the concepts and tools used for solving marketing problems with numerous case strategic marketing problems cases and comments balances the concepts and tools used for solving . Rent strategic marketing problems 13th edition 978 0132747257 today or search our site for other textbooks by roger kerin every textbook comes with a 21 day any reason guarantee published by prentice hall. Strategic marketing problems cases and comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what theyve learned synopsis may belong to another edition of this title. The ninth edition of strategic marketing problems cases and comments seeks a balance between marketing management content and process the book consists of 11 chapters and 42 cases chapter 1 foundations of strategic marketing management provides an overview of the strategic marketing management process
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